
Whether it’s built around a specific theme, a meaningful message, or a reason to celebrate — a Full Experience goes beyond the show itself. It’s about the entire layer of experience. Entertainment, hospitality, and surprises blend seamlessly into one complete journey that moves your audience and leaves a lasting impression.
Are you ready to choose momentum?
Edelwise – Het Sieraad, Amsterdam
Between 2021 and 2022, I created and produced several editions of Edelwise from concept to completion at the regular venue Het Sieraad in Amsterdam, in collaboration with Het Sieraad and Daalder Culinair.
Edelwise was an evening out — a themed experience blending live entertainment and immersive atmosphere, under the slogan “Welcome to the world of …” Themes included The Future is Now, South of the Border, and Wonderlust.
In addition to the main show that set the tone for the theme, we also developed side programming in other rooms (such as a secret entrance leading to a Silent Disco area). From the very first moment, guests were drawn into the world of the theme — through culinary surprises, performances, and the final dance to the DJs’ music. Every detail of décor, show, and ambiance was carefully crafted to complete the experience.
Your company, a full experience too?
Whether it’s built around a specific theme, a meaningful message, or a reason to celebrate — a Full Experience goes beyond the show itself. It’s about the entire layer of experience. Entertainment, hospitality, and surprises blend seamlessly into one complete journey that moves your audience and leaves a lasting impression.





