Storytelling, emotion, and entertainment are the building blocks of impact. Whether it’s a brand activation, trade show booth, or festival, together with my team I help translate your message into a full experience that truly sticks.
Are you ready to choose momentum?
Experience Activation — 360° Show: CLUB BLACK JACK
During the Huishoudbeurs 2024 at the RAI Amsterdam, I had the opportunity – commissioned by Holland Casinoand under the creative direction of BIG Creative – to develop a total concept in which styling, sound design, show, and experience merged into one sensory spectacle.
The challenge: how do you transform a traditional trade floor into a club setting where visitors don’t just watch — they truly experience it?
Het concept draaide om Jack – een mysterieuze stem die de bezoekers verleidde en uitdaagde: “Wat kies jij?”
The concept revolved around Jack — a mysterious voice who tempted and challenged visitors with the question: “What’s your choice?”
Together with BIG Creative, Kumpany, and a multidisciplinary team, we created a 360° show that not only impressed audiences but also made Holland Casino’s brand identity truly tangible and memorable.
Ready to transform your brand or event into an unforgettable experience?
Storytelling, emotion, and entertainment are the building blocks of impact. Whether it’s a brand activation, trade show booth, or festival, together with my team I help translate your message into a full experience that truly sticks.
